Wednesday, May 2, 2007
This is a really interesting piece because the feet on this page are actually raised up over the page...i think that's referred to as embossed, please correct me if I'm wrong.
It really helps convey the meaning of the ad...like baby's footprints in plaster that your grandmother hangs on the wall.
This also stresses how important it is to have a good relationship with your printer to know just how fancy you can get with your work.
it's kind of hard to see from the scan, but they've got the guides from the ominous grid actually printed on this particular page...I think it's clever to take such a basic design element and illustrate it. It makes you take a moment to step back and reconsider the fundamentals.