You'll have to click on this image to view it larger, and even then it's still kind of difficult to see all the details.
It is a brown paper bag with graffiti-like illustration to for none other than Colt 45. The brand is seeking new ways to promote it's image and appeal to a younger, hipper crowd. I think using a brown paper bag is genius! A reminder to designers to always explore different mediums but never forget something so simple and clever.
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