This is a really interesting piece because the feet on this page are actually raised up over the page...i think that's referred to as embossed, please correct me if I'm wrong.
It really helps convey the meaning of the ad...like baby's footprints in plaster that your grandmother hangs on the wall.
This also stresses how important it is to have a good relationship with your printer to know just how fancy you can get with your work.
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