Wednesday, May 7, 2008

Colt 45

You'll have to click on this image to view it larger, and even then it's still kind of difficult to see all the details.

It is a brown paper bag with graffiti-like illustration to for none other than Colt 45. The brand is seeking new ways to promote it's image and appeal to a younger, hipper crowd. I think using a brown paper bag is genius! A reminder to designers to always explore different mediums but never forget something so simple and clever.

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