PRINT magazine this month has an article about how everything in Scotland is plastered in plaid, from food packaging, to billboards, to people. Many of the images shown in the article are of traditional tartan plaid.
I really liked this variation, it's an ad promoting Glascow, Scotland for the 2014 Commonwealth games. I think the plaid on top is a fresh take on a classic Scottish image and the logo below even incorporates plaid without being terribly cliche.
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